Now technically, Google doesn't even have to "win." We all win as it forces the hand of social medial into a natural small group comunication format. (Note to self. Get Masters degree in Small Group Communication. Yes it exists, will be a hot ticket.)
I've personally witnessed Facebook's relaunching of its "groups" and I'm not that impressed with it's "rushed effort." It lacked education for "transitioning communication ." Google has been good at launching new products. This will be an interesting turn.
Fast forward three years and they decide to split the the holly grail as there is enough revenue to go around. Just saying.
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