Thursday, February 5, 2009

The D Word

I'm hearing it more often in the media now. At first it was "Are we in a recession?", "We must be in a recession" transitioning to an official "We've been in a recession for a couple of quarters now."

Now it appears that I seeing building momentum for the word depression. Yesterday Prime Minister Gordon Brown apparently "slipped" and used the word depression. The mere fact that he slipped brought the introduction and curiosity to a word and its social timing. Was it a slip? His intentions do not matter, as it had already been given judgment in the public's mental court.

Today Baseball Commissioner Bud Selig said " “We’re in the worst economic downturn since the Great Depression. No one seems to know where this is headed. Obviously, I’m very concerned. … I’ve lived through a lot of economic recessions in my day. I’ve never seen anything like this. And neither has anybody else.” Bud's not saying were in a depression but is that's not really the point. The word "Depression" is getting more airplay and eventually it to will become accepted nomenclature.

Paying attention to how a society uses language is a better prediction than cheeleaders on CNBC. Pay attention to the2urn.